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Regeneron Pharmaceuticals (REGN.O), opens new tab said on Monday it will buy genomics firm 23andMe Holding for $256 million through a bankruptcy auction, and promised to prioritize the ethical use of DNA data from customers using ancestry testing and other services.

Through the deal, Tarrytown, New York-based Regeneron aims to bolster its capabilities in genomics-driven drug discovery by integrating 23andMe's trove of more than 15 million customer DNA profiles, collected via its popular direct-to-consumer saliva-testing kits.

South San Francisco, California-based 23andMe filed for bankruptcy last month, seeking to sell its business at auction after a decline in consumer demand and a 2023 data breach that exposed sensitive genetic and personal information of millions of customers.

The second-highest bid, for $146 million, was submitted by a nonprofit research institute founded by 23andMe's former CEO and cofounder Anne Wojcicki, according to court documents.

The transaction, expected to complete in the third quarter, puts the spotlight back on data privacy issues sparked off by the data breach. 23andMe, once a trailblazer in ancestry DNA testing, has also faced dwindling demand for its core...