The blog of T Magazine
, the New York Times'
publication on "fashion, design, food, and travel," reports that, at the World Economic Forum
this year's must-have Davos accessory is a personal DNA map, which provides the ultimate knowledge of personal style by determining just what traits you may or may not possess - from cancer to attached earlobes to what? A weakness for cashmere?
Yes, genome scans offered by the well-connected 23andMe
are now a fashionable fetish among the world's elite. The blogger concludes:
The thought of what's gone on at Davos - mapping the genome of hundreds of the world's most powerful people all in one week - raises a number of questions: Will connected comparisons reveal a greed gene? Is there a causal link between teaching economics and baldness? Never mind the legal, moral, ethical, risk and privacy implications; mixing science with genomics with social networks will likely provide an information cocktail too potent to ignore.
23andMe apparently distributed one thousand free kits
to the world's elite at the Davos gathering - a wise marketing tool, indeed.