Scientists Push Back Against Booming Genetic Pseudoscience Market
By Kristen V. Brown,
Gizmodo
| 07. 14. 2017
The premise behind Yes or No Genomics is simple: Genetic disease is typically caused by a variation in at least one of the many thousands of genes in the human genome, so knowing whether your DNA code contains variants could suggest whether your health is at risk. And for just $199, the scientists at Yes or No Genomics can use special technology to determine that.
Except Yes or No Genomics isn’t a real company. It’s satire.
The mind behind this parody is Stanford geneticist Stephen Montgomery, who hopes the website he launched this week will highlight the extreme absurdityof many of the “scientific” consumer genetic tests now on the market. Fork over $199 to Yes or No Genomics, and you will find out, inevitably, that you do have genetic variants, because everyone does. And that “specialized optical instrument” used to determine this? A kaleidoscope.
Montgomery is one of a growing number of scientists pushing back against wild claims in the consumer genetics market, which is flush with tests promising to plumb the secrets of our DNA...
Related Articles
By Jessica Hamzelou, MIT Technology Review | 07.30.2026
As of this week in Montana, any biotech company with an experimental drug has a clear path to selling it to consumers. Companies whose drugs have been through preliminary testing—sometimes in as few as 10 healthy people—can pay $12,500 to...
By Katherine Long, Wall Street Journal | 07.31.2026
Kyla Simpson pulled up to the St. Johns County, Fla., sheriff’s office in a black SUV in June with two toddlers in the back seat. She had given birth to them and raised them.
“Mommy loves you, OK?” she said...
By John Travis , Science | 07.27.2026
Shanghai Jiao Tong University School of Medicine over the weekend said it would launch a “comprehensive investigation” into the previously undisclosed death last year of a 6-year-old girl who had received an experimental gene therapy from one of its scientists...
By Lillian Koll Ross , Ms. Magazine | 07.25.2026
In 1937, the U.S. began one of the largest sterilization campaigns in modern history in its colony of Puerto Rico. By the 1970s, one-third of all Puerto Rican women of childbearing age had been sterilized, most without being properly informed...