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France Brunel, who is thirty-six, first considered freezing her eggs after ending a two-year relationship, in 2018. She’s not sure she wants children, especially if she remains single, and she knows egg-freezing does not guarantee her a baby. But she felt it was the best chance she had to preserve the option. “I don’t want to regret it at thirty-nine—if I meet someone, and want kids at that time, to say, ‘Shit, I should have frozen my eggs,’ ” she told me.
Brunel lives in New York, where she runs an innovation-strategy firm while studying to be an Ayurvedic-medicine practitioner. About two years ago, she started seeing ads for Kindbody, the fertility-services franchise, on her Instagram feed. While attending a health-care conference, she spotted a Kindbody van parked outside; inside the van, she received a basic fertility screening, free of charge. Later, she visited Kindbody’s street-level studio in the Flatiron District, a loft-like space that used to house a high-end Mexican restaurant. There, she submitted to a suite of blood tests and a count of her follicles. (Each follicle has an...