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A fertility clinic is raffling a human egg in London to promote its new "baby profiling" service, which circumvents British IVF (in vitro fertilisation) laws.

The winner will be able to pick the egg donor by racial background, upbringing and education. Payment for profit is illegal in Britain, but the £13,000 of free IVF treatment will be provided in America.

The raffle, to be held on Wednesday, is to promote a tie-up between the Bridge Centre, a fertility clinic in London, and the Genetics and IVF Institute (GIVF) in Fairfax, Virginia.

The Anglo-American commercial venture was set up last autumn and is aimed principally at women in their forties and fifties who have little prospect of a successful pregnancy with fertility treatment using their own eggs.

A handful of women from Britain have so far been treated, with 10 more booked in over the next three months. The clinic expects this number to rise to 25 or more a month and says it achieves "take-home babies" for about 60% of clients.

The eggs are provided by American donors aged between...