Suddenly, it seems, everyone is singing the praises of oocyte cryopreservation -- or what must of us call egg freezing -- as the latest cure for a woman's declining fertility. But egg freezing isn't quite the panacea the media would have you believe, and it turns out, all this coverage may be pushing an individualized solution to a deeper systemic problem.

Take Sarah Elizabeth Richard's recent Wall Street Journal article, "Why I Froze My Eggs (And You Should Too)." Never mind that Richards, author of a new book, Motherhood, Rescheduled, hasn't yet used any of the 70 eggs she's banked to try to have a biological baby. She still firmly believes that the greatest gender equalizer for women is the $50,000 she spent on freezing her eggs, for what she calls the psychological relief of having baby insurance -- not career conscious movements like "leaning in," or more family flexible policies like telecommuting and increased maternity leave.

"There is no question that the media is hooked on social egg freezing," said Diane Tober, a medical anthropologist...