Science Media Centre Spins Pro-GMO Line
By Rebekah Wilce,
PR Watch
| 04. 28. 2014
A new report commissioned by Prime Minister David Cameron suggests that GMOs have now been shown to be safe and that the United Kingdom may need to grow them in order to rely less on imports.
Since consumer campaigning got GMOs labeled and crop restricting implemented in the United Kingdom, Cameron will likely have a hard time convincing UK consumers that all is well. However, Cameron is getting help in that quest from a little known group called the Science Media Centre (SMC), which helped release the report to great fanfare. The Guardian and The Independent published prominent coverage of the report, and it was featured by the BBC. The Independent and BBC coverage were both entirely uncritical, quoting the scientists handpicked by the SMC for its reporters' briefing. The Guardian report was less glowing, but still quoted the SMC scientists and buried the reactions of critics below the fold. None of them mentioned that the report briefing was held by the SMC.
SMC calls itself an independent media briefing center for scientific issues. Critics, however, question its independence...
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