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a fertility clinic with an exam table

On 23 September the Competition and Markets Authority (CMA) published findings from its review of consumer law compliance in the fertility sector (see BioNews 1160). The compliance review follows publication in June 2021 of guidance for fertility clinics.

Alongside the Findings Report, the CMA published a report summarising new patient research, which explored how self-funding IVF patients choose between clinics and treatment options.

Why did we review clinics' compliance with consumer law?

We had previously identified concerns in the fertility sector, such as some clinics providing unclear price information and advertising misleading success rates, and a general lack of awareness of how consumer law applies in the sector.

The Guidance was developed to help clinics understand and comply with their obligations under consumer law, in turn protecting patients' consumer rights.

Following publication of the Guidance, we committed to review compliance.

What did our review consider?

Our review focused on IVF and egg freezing treatment, in particular the information clinics provide to patients in relation to price, success rates and treatment add-ons. It also considered the fairness of...