The New, Invasive Ways Women Are Encouraged to Freeze Their Eggs
By Amanda Mull,
The Atlantic
| 03. 04. 2019
Fertility-clinic start-ups are trying out cute Instagram ads and other social-media-friendly tactics to reach young, anxious patients.
One of the Instagram ads for Extend Fertility, a New York–based egg-freezing service for women, presents two images. First, there’s a hand with freshly manicured nails, followed by a sassy pink cartoon of a human egg with big eyes and long lashes. “If you can afford this,” text reads above the nails, “you can afford this,” referring to the cartoon egg.
The ad, part of a campaign created by the woman who gave us the Aflac duck and the iconic “yes! yes! YES!” Herbal Essences commercials of the late 1990s, is intended to raise awareness among Millennial women about egg freezing’s capacity to extend their potential fertility well into their 40s. It’s just one of a number of marketing experiments that Extended Fertility and several other egg-freezing upstarts are running to get the word out about their services. Kindbody, which debuted its first New York City clinic in 2018, takes an Instagram-friendly van across the country to dole out free hormone tests. Trellis Health recently popped up at a location of the indoor-cycling studio Flywheel to offer a...
Related Articles
By Ryan Cross, Endpoints News | 08.19.2025
Human eggs are incredibly rare cells. The ovary typically produces only 400 mature eggs across a woman’s life. But biologists in George Church’s lab at Harvard University — a group that’s never content with nature’s limits — just got a...
By Riley Beggin and Jeff Stein, The Washington Post | 08.03.2025
The White House does not plan to require health insurers to provide coverage for in vitro fertilization services, two people with knowledge of internal discussions said, even though the idea was one of President Donald Trump’s key campaign pledges.
Last...
By Harry Hunter, PET BioNews | 08.11.2025
The Parliamentary Office of Science and Technology has announced plans to publish a POSTnote and called for submissions on surrogacy law in the UK and internationally.
The current UK surrogacy laws, largely based on legislation from the 1980s, have been...
By Staff, National Women's Law Center | 08.13.2025
INTRODUCTION
Baby bonuses. Motherhood medals. Fertility tracking. You may have heard of these policy proposals as solutions from the Trump administration to help encourage women to have more children.
Besides falling short of ensuring that people have what they need...