The New, Invasive Ways Women Are Encouraged to Freeze Their Eggs
By Amanda Mull,
The Atlantic
| 03. 04. 2019
Fertility-clinic start-ups are trying out cute Instagram ads and other social-media-friendly tactics to reach young, anxious patients.
One of the Instagram ads for Extend Fertility, a New York–based egg-freezing service for women, presents two images. First, there’s a hand with freshly manicured nails, followed by a sassy pink cartoon of a human egg with big eyes and long lashes. “If you can afford this,” text reads above the nails, “you can afford this,” referring to the cartoon egg.
The ad, part of a campaign created by the woman who gave us the Aflac duck and the iconic “yes! yes! YES!” Herbal Essences commercials of the late 1990s, is intended to raise awareness among Millennial women about egg freezing’s capacity to extend their potential fertility well into their 40s. It’s just one of a number of marketing experiments that Extended Fertility and several other egg-freezing upstarts are running to get the word out about their services. Kindbody, which debuted its first New York City clinic in 2018, takes an Instagram-friendly van across the country to dole out free hormone tests. Trellis Health recently popped up at a location of the indoor-cycling studio Flywheel to offer a...
Related Articles
Since the “CRISPR babies” scandal in 2018, no additional genetically modified babies are known to have been born. Now several techno-enthusiastic billionaires are setting up privately funded companies to genetically edit human embryos, with the explicit intention of creating genetically modified children.
Heritable genome editing remains prohibited by policies in the overwhelming majority of countries that have any relevant policy, and by a binding European treaty. Support for keeping it legally off limits is widespread, including among scientists...
By Ed Cara, Gizmodo | 06.22.2025
In late May, several scientific organizations, including the International Society for Cell and Gene Therapy (ISCT), banded together to call for a 10-year moratorium on using CRISPR and related technologies to pursue human heritable germline editing. The declaration also outlined...
By Elise Kinsella, ABC News | 06.15.2025
When *Sarah and her partner needed fertility testing, it was Monash IVF that the pair turned to.
"Having a quick browse online, Monash IVF was one of the most prominent ones that came up on Google search and after contacting...
By Tory Shepherd, The Guardian | 06.13.2025
IVF is “big business” and experts are concerned about conflicts of interest between profit-making and helping families have children.
Monash IVF’s second embryo bungle has sparked renewed scrutiny on the IVF industry as a whole amid calls for national regulation...