Aggregated News
A laboratory that does DNA testing for the Jeremy Kyle Show has generated almost half a million pounds from the sale of its high street DNA paternity tests.
Warrington-based AlphaBiolabs started selling the kits through Liverpool-headquartered discount retail chain Home Bargains around 18 months ago and they have flown off the shelves.
So far more than 3,000 have been sold, generating revenue in excess of £450,000.
David Thomas, boss of AlphaBiolabs, said: “We were convinced that consumers wanted the option of being able to see the product and walk away with it in their basket.
“These fantastic sales figures proved we were right, and we’re proud that we are the first laboratory in the UK to offer an off the shelf paternity test, supported by our first class 24-hour turnaround service.”
Until the deal with Home Bargains, DNA home testing kits with the ability to prove a range of biological relationships were only available from online websites.
The kits are now available in 290 stores across the UK, priced at £4.99 and offering a £99 processing service.
In...