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It's possible that you've never been sent one of these ads. I haven't. But if you're a young woman, aged somewhere between 19 and 35, you may get them a few times a week — ads trying to persuade you to part with your eggs or lend your womb.
They come via social media — Facebook, Twitter, Instagram — and are usually marked "promoted," meaning someone paid to have them delivered. If you click on "Why am I seeing this ad?" or something equivalent, you may learn that it's because you're female, speak English, are a certain age and live near Toronto. (That was the case with one of the egg donor ads below.)
Other things you do online — what you've been googling, where you've been shopping, or what lists you are on — might also mark you. One woman told me she started receiving ads about egg donation and surrogacy after learning that she'd been conceived with donor sperm. She'd been reading online about sperm donation and had ordered DNA testing kits. "I do remember being confused because...