Study Points to Press Releases as Sources of Hype
By Chris Woolston,
Nature News
| 12. 12. 2014
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Researchers love to blame the news media when reports about science are misleading or even wrong. But a December study1 making the rounds online suggests that much of the hype and misinformation about health-related research in the news has its roots in university press releases — which are almost always approved in advance by the researchers themselves. “Academics should be accountable for the wild exaggerations in press releases of their studies,” tweeted Catherine Collins, a dietitian who works for the National Health Service in London. But some say that others are to blame. Steve Usdin, editor and co-host of BioCentury This Week, a US public-affairs show covering the biopharma industry, tweeted:
The study, published in the British Medical Journal (BMJ), examined 462 press releases produced by the leading 20 UK research institutions in 2011. Overall, 40% of those releases contained health advice that was more explicit than anything found in the actual article. One-third emphasized possible cause and effects when the paper merely reported correlations. And 36% of releases about studies of cells...
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