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A new report in Time magazine reveals the U.S. is the world's top exporter of sperm.

But why? It's largely due to America's reputation as the gold standard in sperm, Time magazine senior editor Jeffrey Kluger said Thursday on "CBS This Morning."

"As with any other good product, the two keys are quality control and versatility, variety of product. We have very, very strict (Food and Drug Administration) controls on who can donate and how heavily they have to be screened. We also have a multi-ethnic population, which means we're very appealing to the world because people can come in from Japan, from Brazil, anywhere else and find a genetically, ethnically matching baby."

There are now nearly 700 sperm banks in the U.S., according to the Food and Drug Administration. The fertility industry in the U.S. has grown from $979 million in 1988 to a projected $4.3 billion in 2013, according to Marketdata, an industry analysis and market studies publisher.

Men are paid based on quality standards, such as their level of health, height and education. A man can make...