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Who doesn't love a pretty baby? According to one company, the better question might be who doesn't want one? The dating Web site BeautifulPeople.com (yes, it's what it sounds like) has recently launched a fertility-introduction service to help make this a better-looking world. The site, which touts itself as the largest community of beautiful people with more than 600,000 members around the globe, says their virtual fertility forum will allow attractive donors to find (or help) someone who matches their "procreation interests."

More than 200 members have already signed up, according to Greg Hodge, the site's managing director. And hey, if you're not hot, no worries, says founder Robert Hintze in the company's press release. "Initially, we hesitated to widen the offering to non-beautiful people. But everyone-including ugly people-would like to bring good looking children in to the world, and we can't be selfish with our attractive gene pool."

If people aren't totally put off by that comment, the platform will be open to nonmembers starting this week. Hodge says members are not compensated for offering to become donors, but...