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Consumers who want to find out about their genetic health risks without going to the doctor and paying a hefty price may have to wait. For a while, personal genetic tests were becoming more affordable and informative. But the industry took a blow last year when the government cracked down on Mountain View company 23andMe.

That was the last consumer gene testing company still offering health information after two years of federal efforts to regulate the industry. Unlike other companies, many of which folded or sold, 23andMe is working with regulators to come back to the consumer genetic health market.

A Passion for Consumer Genetics

On a recent Thursday evening at the California Academy of Sciences in San Francisco, the star of the show was not the giant T-Rex skeleton in the lobby but a small-framed, energetic Silicon Valley entrepreneur speaking about personal genetics.

“I want to ask this audience, how many people have ever had a genetic test?” said Anne Wojcicki, CEO of 23andMe.

Of about 150 people in the audience, some 30 people raised...

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