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Health chiefs are set to slap an advertising ban on Hong Kong businesses that offer medical tourism packages for the growing number of couples who want to choose the sex of their babies.

Sex selection is illegal in Hong Kong and on the mainland, but as demand for it rises, a growing number of firms are working around grey areas in the law to arrange trips to clinics in Thailand or the United States, where the procedure is not outlawed.

An investigation by the Sunday Morning Post has discovered that more and more wealthy couples from Hong Kong and the mainland want to pay to choose the sex of their children. In tandem with this there has been a growth in high-profile advertising by companies which charge up to HK$2.3 million to organise an overseas medical package.

A Food and Health Bureau spokesman said it was aware of the "proliferation of advertisements in recent years, and will look to amend the ordinance … with a view to banning local advertisements or promotional activities related to sex selection through [reproductive technology]...